Barbieland is a utopic matriarchal society where women, the Barbies, are free from conventional gender roles and pursue a variety of careers and interests. The Barbies live their day-to-day life in contentment, and their daily routines do not change.
You are Stereotypical Barbie, who has lived a life of perfection in Barbieland. One day, your body and routines begin to malfunction, and you are forced to venture into the Real World to fix the malfunctions.
Upon reaching the Real World, you learn that it is run by the patriarchy. Ken, who followed you to the Real World, returned to Barbieland and installed a patriarchal revolution (with horses).
You befriended humans and experienced a diverse range of human emotions and routines for the first time. With the help of your human friends, you saved Barbieland from the Kens, but begin to question your existence and identity in Barbieland.
You have the choice to either stay within Barbieland or depart for a mortal life as a human in the Real World.